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No, and yes.No in the way, that a great player, won't make more poeple live in the region, market-size is basically, how many poeple will watch the home-games, local-TV about the team(because your sponsorship money is based on how many poeple see it), so it's population based.Yes in the way, that winning teams get International market, the Spurs were the most popular team in Europe for years, so if a team wins, big, or small, they can improve their income greatly(the International market is very big, a little different than the US market, but especially Europe is a great merchandise market), by tapping into International-rights, and merchandise sales(which small-market teams do WAY too little at the moment, the only jersey's you can get here, are low-grade, Champion $30 replica's, if they'd upgrade that to a Swingman, but with a screen-print(Europeans think tackle-twill is old fashioned) they'd sell a lot more jersey's).